Herzigová was born in Litvínov, Czechoslovakia (now Czech Republic). She began her modeling career after winning a modeling beauty contest in Prague in 1989, at the age of sixteen. She was a member of Thomas Zeumer's Metropolitan Models. After arriving in Paris, her popularity increased. Her first important appearance was as the model for the first Wonderbra campaign. In 1994, advertising executive Trevor Beattie, working for TBWA/London, developed an ad for Sara Lee's "Hello Boys" Wonderbra campaign. It featured a close-up image of Herzigová wearing a black Wonderbra. The ad used only two words: "Hello boys."
Amongst her most recent projects, Herzigová also starred in a fashion art film by Imagine Fashion, called Decadent Control with Roberto Cavalli. It featured fashions by Agent Provocateur and H&M. Herzigová posed for the August 2004 edition of Playboy. In 2006, she portrayed Venus at the 2006 Winter Olympics Opening Ceremony. In 2016, Herzigová featured in campaigns for Giorgio Armani and Dior Beauty.
Herzigová has three sons with Gregorio Marsiaj: George (born 1 June 2007 in Turin), Philipe (born 13 March 2011) and Edward (born April 2013). In 2003, Herzigová sued Canadian retailer La Senza for $36,000 for a breach of contract. La Senza refused to pay her for a catalog photo shoot because the company did not approve of her recently shortened haircut.She looks good with short hair, too. Some NSFW from the old days.
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