Monday, September 11, 2017

Help, Help, She's Being Suppressed!

So what's the problem? The ad, by Berlei Australia, humorously displays the many annoyances of bras and offers a product that solves all the problems.

Facebook classifies the ad as offensive because of the "the pixilated nudity, overt focus on bouncing breasts and overly zoomed* images."

I'm just going to assume** the company meant to do that — violate the policy, raise a social media outcry, and get far more people to look at the ad then would have clicked on the paid-for placements within Facebook. That is, I assume I'm participating in a viral ad scheme, but it's worth blogging for me anyway because:

1. I like to expose Facebook's censorship, 2. I'm interested in advertising techniques (and long ago worked for an ad agency (J. Walter Thompson)), 3. I monitor the process of virality, 4. I think most of my readers will find the ad fun to watch and to talk about, and 5. I've long participated in the age-old struggle with bras. . . 
I just like the boobs. Wombat-socho has "Rule 5 Sunday: Not All That Obscure" up and ready for business.

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