What's the matter with boobs? A lot of people, both men and women seem to like them. Not to mention babies.For a dozen years, Carl’s Jr. and Hardee’s have been best known for their racy — and often crass — commercials featuring scantily-clad women with the occasional hamburger.
Now the fast-food chains are trying to reverse course. Their new message, according to a new commercial: “Food, not boobs.”
Their newest ad, a 3-minute spot scheduled to air Sunday on Cartoon Network’s Adult Swim on Sunday, attempts to dial back the raunchiness. In it, the fictional Carl Hardee Sr. — played by “Nashville” actor Charles Esten — shows up to reclaim the company from his son, Carl Hardee Jr. (also fictional, played by the comedian Drew Tarver).
I do notice they managed to feature Charlotte McKinney hiding hers with a couple of burgers:
Or maybe their burgers just weren't that good? Anyway, lets review some of the old ads:A 60-second version of the ad, created by the advertising agency 72andSunny, will run during the NCAA championship game next week.
“It was time to evolve,” said Jason Norcross, executive creative director and partner of the Los Angeles-based agency, which has been making ads for Carl’s Jr. and Hardee’s for eight years. “It was time to change. Those ads just weren’t driving business as they once did.”
Kate Upton, Nina Agdal, Emily Ratajkowski, Sarah Jean Underwood and Paris Hilton? Pretty good casting.