Abby Goodnough of The New York Times is reporting as the California state government is setting up its ObamaCare exchange, the exchange has hired a PR firm (with federal government money).Time to end the Hollywood tax cuts! And we might need to look into that shady Hollywood accounting, too.
"Realizing that much of the battle will be in the public relations realm, the exchange has poured significant resources into a detailed marketing plan — developed not by state health bureaucrats but by the global marketing powerhouse Ogilvy Public Relations Worldwide, which has an initial $900,000 contract with the exchange," she wrote. Ogilvy's plan is to tap major network TV shows like "Grey's Anatomy" and "Modern Family" to sell Americans on the health care law...
Goodnough added "The exchange itself has so far been financed by three grants, worth $237 million, from the federal government. Most of the money is committed to consultants, including Accenture, which has a $327 million contract to build and support the initial operation of the enrollment portal."
Remember that the liberal media was furious that the federal government would promote the war in Iraq inside Iraq, and furious that the Department of Education would hire PR flacks like Armstrong Williams to talk up Bush education programs on cable news. So where is their outrage at the idea that federal grants would promote ObamaCare advertising inside network TV entertainment programs?
One day you wash up on the beach, wet and naked. Another day you wash back out. In between, the scenery changes constantly.
Tuesday, September 18, 2012
TV Networks to Give Millions in Free Advertising to Obamacare
Labels: health care, politics, TV
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