Women find happy guys significantly less sexually attractive than swaggering or brooding men, according to a new University of British Columbia study that helps to explain the enduring allure of "bad boys" and other iconic gender types... In a series of studies, more than 1,000 adult participants rated the sexual attractiveness of hundreds of images of the opposite sex engaged in universal displays of happiness (broad smiles), pride (raised heads, puffed-up chests) and shame (lowered heads, averted eyes).
The study found that women were least attracted to smiling, happy men, preferring those who looked proud and powerful or moody and ashamed. In contrast, male participants were most sexually attracted to women who looked happy, and least attracted to women who appeared proud and confident. "It is important to remember that this study explored first-impressions of sexual attraction to images of the opposite sex," says Alec Beall, a UBC psychology graduate student and study co-author. "We were not asking participants if they thought these targets would make a good boyfriend or wife – we wanted their gut reactions on carnal, sexual attraction." He says previous studies have found positive emotional traits and a nice personality to be highly desirable in a relationship partners.
Wednesday, May 25, 2011
Chicks Dig Moody Guys
Hey it's science!