The Obama administration is reported to be believers in "stray voltage", the idea that even bad coverage is better than continued hammering on the original issue:
. . .Officials in every White House crowbar the facts to make their cases. Administration officials over time have also learned how to turn lemons into lemonade, harnessing the frenzied news coverage from a perceived White House miscue to the president's advantage. Losing the news cycles between 8 a.m. and 3 p.m. doesn't necessarily matter; if by the end of the saga you've got a coherent story to pitch, the frenzy has simply given you a larger audience who will listen to it. “Stray voltage,” the term Obama strategist David Plouffe used to describe this approach, is also a great buzzword that makes it look like you’ve got a theory for what might otherwise look like chaos. But this twist is a new, higher order of deception: creating the controversy for the purposes of milking it. . .It sort of reminded me of an old childhood ditty:
No comments:
Post a Comment