Mahomes has launched a ready-to-drink iced coffee brand, Throne Sport
Coffee—stylized as Throne SPORT COFFEE—with beverage industry veteran Michael
Fedele. Throne Sport Coffee includes B vitamins, electrolytes and natural
caffeine. It is the first time Mahomes has served as the lead investor in a
business.
Throne launched Thursday in convenience stores, at
Amazon and at sportcoffee.com. It is initially available in 20 states and at
more than 3,000 retail locations, primarily Casey’s and Hy-Vee spots. The
brand includes 11-ounce cold brew cans of black coffee, and three flavored
versions: mocha java, salted caramel and French vanilla. Cans retail for $3.49
at grocery stores or $3.99 at convenience stores.
The Wombat has
Rule 5 Sunday: Something Blue up and garnering clicks at The Other McCain.
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