|Lola O'Neil, fundraiser for the|
"Beyond Skin Foundation"
Researchers in the United Kingdom reviewed thousands of online donation pages from the 2014 Virgin London Marathon. Runners participating in the marathon usually put up a fundraising page where they can raise money for a charity of their choice. And donations are made publicly, so the researchers could keep track of donors' names and how much they contributed.
|Ramona Rina Amiri, fundraiser for|
Miss World Kanada
It turned out that everyone was a little competitive on online donation platforms: people on average gave about £10 more after seeing others' large donations.
But men donating to attractive female fundraisers were extra competitive. They contributed £28 more than the last guy, on average.
|Liana Rosenman and Kristina Saffran,|
"The results were quite surprising, actually, in that they were completely in line with the theory that men are hardwired to act competitively in this way," says Sarah Smith, an economist at the University of Bristol and a one of the researchers behind the study.It takes a special kind of naivete to be surprised at these results, one which could only be found in academia. Clearly, real fundraisers already know better.
Wombat-socho at the Other McCain snuck in late Sunday Night with "Late Night Reprise With Rule 5."