A model was sent strutting down a busy London street in jeans that were literally painted on to see if anyone would actually notice.
The trend for extreme super skinny jeans has made men and women in painfully tight trousers a common sight.
Our experiment shows just how used to the look people must be as only 12 passersby seem to notice the model's unusual 'outfit'.
Body paint artist Sarah Attwell spent two hours painting the fake jeans on Kelly Klein for the MailOnline experiment.
Ms Attwell has been professionally painting people since 2005 and painstakingly recreated every shade and crease that would be seen in real denim jeans.
Just because they looked, doesn't mean they noticed.
Wombat-socho has "Rule 5 Sunday: Inauguration Celebration" ready for you viewing pleasure at the other McCain.