...Two Indiana University scholars report that, for male viewers, “emphasis on the sexual attractiveness of female news anchors distracts from memory formation for news content.” They found that “men’s cognitive mechanisms favored visual over verbal processing,” which is a delicate way of saying their focus — and subsequent memory — are more on the broadcaster’s appearance than on the material she was delivering...It's striking that I remember everything Katie Couric ever said.
“The anchorwoman was framed in a medium-long shot to reveal her upper body, including her upper thighs, waist and hips,” the researchers note. “The news stories were about local matters, including United Way fundraising, interest rate changes for federal loan programs” and the like.So lets try this:
The just under 400 participants were randomly assigned to watch one version or the other. All then filled out questionnaires summarizing their impressions of the reporter. They were also asked four multiple-choice questions about her physical appearance, and 10 multiple-choice questions about the content of the five stories she presented.
The researchers found the men recalled “significantly more information watching the unsexualized anchor deliver news than her sexualized version.” For women, the opposite was true, but the effect was far less pronounced...
Now, what was I talking about?