Paris Hilton — the self-identified queen of self-tanning — has taken on a familiar category for her latest beauty collaboration.
The multihyphenate has teamed up with Tan-Luxe on a self tanner for body, called The Future, which debuts Sunday at Ulta Beauty and on the retail giant’s website for $49.
The Future includes Tan-Luxe’s new Triple Tan+ technology — a blend of glycerin and erythrulose, which boasts a claim of lasting at least 10 days from a single application — in addition to a peptide complex and a blend of humectants. It also includes a scent Hilton developed, called Pink Sands, which has notes of cassis, violet and white leather.
She's always had a nose for a buck.
The Wombat has Rule Five Sunday: Indoor Lounging up and garnering clicks at The Other McCain.
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