with Alexa Collins.
For the Win, 5 facts you didn't know about Corona's palm tree Christmas commercial that
airs every year.
#5. Corona has tried to replace the commercial - It just couldn’t come up with a better idea, according to Jim Sabia, the chief marketing officer of Constellation Brands Inc.’s beer division.
“We’ve tried over the years to come up with another holiday ad, and every time we look at the storyboards and concepts we go back to this,” Sabia told the Wall Street Journal in 2015. It’s so simple, powerful and emotional. It’s extremely hard to beat.”
Linked at Pirate's Cove in the weekly Sorta Blogless Sunday Pinup and links. The Wombat has Rule 5 Sunday: Coffee, please up on time and under budget at The Other McCain.
No comments:
Post a Comment