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| Hollie Evelyn |
Gen Z youths are bringing back tanning, much to the chagrin of older generations who learned too late of the damages inflicted by sunbeds, UV rays and tanning oils.
Despite the wealth of information available about the health risks of tanning, like premature aging and skin cancer, the skincare-obsessed generation is, ironically, flocking to tanning beds. This comes amid a revival of Y2K trends — just look at cigarettes — reminiscent of the early aughts era of “Gym, Tan, Laundry” and heart-shaped “tan tattoos.”
According to recent data from the American Academy of Dermatology, 20% of Gen Zers believe that being tan is more important to them than protecting themselves from skin cancer, and 30% admitted that they would rather look “great” today with a tan “even if it means looking worse later in life.”
TikToker Hollie Evelyn once said she would “rather die hot than live ugly,” a sentiment that is echoed by thousands on the platform who hawk tanning tips and tricks under the tag #sunbed, while the tag #tanning has amassed over 4 billion views.
The Wombat has Rule 5 Sunday: Blast From The Past up and ready for your digital pleasure.
Gen Z is historically similar to the Roaring 20's /Weimar set, and that turned out so well.
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