At Med Xpress, Why Canada's sunburn problem keeps getting worse.
We have seen this before. In 22 focus groups across Atlantic Canada, residents of Nova Scotia and Prince Edward Island knew about sun safety and frequently relied on sunscreen. Yet in our survey of nearly 8,000 Canadians, residents there reported roughly twice as many sunburns as those in provinces with lower melanoma incidence. We called this apparent contradiction the "sunscreen paradox."
When you live somewhere the sun basically goes away for 6 months, you really enjoy your time in the sun.
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