The first is simple: it’s an optical effect. Darker tones hide imperfections more effectively, making the skin look smoother and more uniform, he says.
The second reason is sociocultural. Centuries ago, pale skin was a symbol of privilege, meaning a person didn’t have to work outdoors. Guille points out historical examples, from the idea of “blue blood” in Europe to cultures in Asia where fairness is still considered the beauty standard. On the flip side, in some countries a tan became a status symbol, showing someone could afford vacations and had the luxury of spending time in the sun.
On the other hand, I've been told that in some Chinese cultures, high status women scrupulously avoid tans because to have a tan indicates you are likely a peasant who has to toil in the sun.
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