The Monday Morning Stimulus

On Focus, Chiefs’ QB Patrick Mahomes Launches Throne Coffee Brand with Former Body Armor Executive

Mahomes has launched a ready-to-drink iced coffee brand, Throne Sport Coffee—stylized as Throne SPORT COFFEE—with beverage industry veteran Michael Fedele. Throne Sport Coffee includes B vitamins, electrolytes and natural caffeine. It is the first time Mahomes has served as the lead investor in a business. 

Throne launched Thursday in convenience stores, at Amazon and at sportcoffee.com. It is initially available in 20 states and at more than 3,000 retail locations, primarily Casey’s and Hy-Vee spots. The brand includes 11-ounce cold brew cans of black coffee, and three flavored versions: mocha java, salted caramel and French vanilla. Cans retail for $3.49 at grocery stores or $3.99 at convenience stores.

The Wombat has Rule 5 Sunday: Something Blue up and garnering clicks at The Other McCain.