Who's Been Fooling You?

Blind Tasters Can't Tell Cheap Wines From Expensive

People can't tell the difference between cheap and expensive wine, says psychologist Richard Wiseman after conducting a survey of 578 drinkers at the Edinburgh International Science Festival, reports The Guardian. The participants sampled a variety of red and white wines in a blind taste test with prices ranging from about $6 to $50. The results concluded that people could only tell the difference between cheap and expensive white wines 53% of the time, and 47% of the time for red wines...

I never could imagine that my tastes were refined enough to notice, never mind care, about a wine that would cost $50 a bottle, let alone some of the outrageous prices for some.  I like some wines more, and some less, but a short course on wine and wine tasting at the wine center in Adelaide convinced me I should never pay more than about $10 a bottle.  I occasionally exceed that by as much as $2, if it has a pretty picture on the label, or it looks like the neck might be made into a useful guitar slide, but I've found plenty of wine below that mark that goes down nicely.

I'm gratified to see science supports my preferences.